SMASH PUTT
Introduction
Details
Ideation
Art Direction
Environmental Design
Animation
Video Editing
Credits
Intro through Seattle Design Nerds
Martin I.
Logotype by Ben Hubbard
“Smashy” by ATOM VON IVAN
Videography by D. Lee.
I first heard about Smash Putt while bartending in Pioneer Square. I found a flyer for their popup and, the next day, heard a coworker recount the chaos and fun of its closing night. I had just missed it.
Years later, I had the chance to help bring that energy back through graphic design. Working with the Smash Putt team, I created a grindhouse arcade style of graphics for all nine par holes and a bonus hole, along with an animated display facing the street, bar and VIP room graphics, and a beer menu for the Just the Tap inside the venue.
The project connected me with an incredible group of artists and collaborators, and played a part in giving the space a bold visual presence, inside and out.
The street-facing display featured Smashy, the mascot, was animated using Illustrator & Photoshop. Then I layered it with looping promotional footage in Premier. Lastly I added a persistent info panel along the bottom kept entry details and hours visible throughout.
Menu Development
The bar menu began with an initial concept (top), designed with a warm, vintage mood in mind to avoid overpowering the dimly lit environment with too much light. The final menu (bottom) leans into a more traditional putt putt vibe.
Initial Menu Direction → Final
