The Challenge

Addressing the need for a unified brand identity

Addressing the need for a unified brand identity

The challenge was to create a brand that felt warm and inviting while maintaining clarity and structure. The client had a strong vision, but found it difficult to translate it visually without becoming too literal. The identity needed to communicate both dining and warmth while staying simple, flexible, and aligned with the tone of the experience.

My Solution

Finding the aesthetic that resonates with the club through strategy

Finding the aesthetic that resonates with the club through strategy

The identity centers around a martini glass illustration, capturing the social nature of the club while it nods to the founder's alias, who goes by Martini.

The design leans into suggestion rather than literal representation. A woodcut-inspired style adds warmth and texture, while typography brings structure and a nostalgia.

I came up with a secondary logo mark that reinforces of the skewered olive motif through repetition.

An earthy color palette was chosen to reinforce the grounded, inviting atmosphere.

The Outcome

Delivered a visual system that defined a clear, recognizable identity.

Delivered a visual system that defined a clear, recognizable identity.

A clear, recognizable identity that supports connection and sets the tone for future gatherings.